Website Advertising - How to Promote Your Website
- Advertising and marketing your website has one purpose: to drive more visitors to your website who are likely to become customers.
If you are a local business, this means that any online advertising you do must be targeted to your geographical market area. We see online ads all the time appearing in our area (Southern NY State) for businesses like auto body shops in Canada ― or Cleveland. Not too likely we'll be making the trip to get that dent removed! Those businesses are wasting time and money on ads that have no chance of success.
Local Business Ads
Google and Yahoo offer free Local Business Ads, where your business is listed based on a match with the keyword or phrase that the user typed in the search box. This listing contains a link to the detailed ad that can contain a lot information about your business, your logo and photos, a link to your website, your location, and other features. We place these local business ads for you and optimize them to give your business the highest placement possible.
Pay per Click Ads
Google and Yahoo offer text ads that appears above or to the right of regular search results when a user searches for a keyword or phrase that matches one of your chosen keywords relevant to your business. Your ads can also appear on the pages of other websites if desired. You are charged on a 'per click' basis — there is no charge for your ads appearing, but only when a user clicks on the ad and visits your website.
We set up your Google Adwords program using its powerful features to maximize results while minimizing cost.
- We do the keyword research using professional keyword research tools
- We write your ad and can test multiple versions at no additional cost
- Depending on the nature of your business, we can narrow the geographic target of your ads precisely to your market area to control costs and to ensure the clicks you get are from people who are most likely to become customers
- You set your own budget that can be modified at any time. There is no minimum
- There are no fixed costs or high overhead — initial set up usually takes only a few hours, maintenance of your campaign is very reasonable and cost-effective
- We order regular reports that are sent to you that help monitor the progress of your ad results
- We are available to provide analysis and strategies to optimize your campaign
- Any aspect of your campaign — budget, keywords, target area, and other settings can me modified quickly at your request.
Attracting Advertising Revenue to Your Website
You can also earn revenue by permitting small text ads to appear on the pages of your website. For some sites, this is not desirable or needed. But it can be a revenue generator and can help defray the cost of website design and maintenance. Google AdSense matches ads to your site's content and audience, and depending on the type of ad, you can earn money from clicks or placement of the ads on your site. We help you in the sign up process and the technical aspects of getting the ads to appear on your pages.